Communication skills are essential to sharing information. The communication program is dedicated to fostering understanding among individuals and groups, within communities and across societies. The program is sensitive to protecting robust individual freedom in the Information Age as well as to promoting responsible communication. It recognizes that both individuals and organizations play essential roles as information consumers and producers.
The Bachelor of Arts in communication prepares students with significant life skills as well as for a broad range of careers. The communication major helps students develop oral, written, visual communication abilities along with the knowledge of computer technology required throughout business and government. An important goal of the program is to graduate students who have well-developed critical thinking ability essential for pursuing many 21st century careers, but especially a career as a communication professional.
The communication major features specializations in mass communication and public relations, but students interested in a more general communication preparation may decide not to declare a specialization by combing communication course to meet their personal career objectives.
The communication program also offers a flexible 20-credit minor in communication.
A student may apply to become a communication major by obtaining an application from the program chair.
Students completing the major in communication are equipped with the experience and education to succeed in a broad variety of professional careers because of the major's emphasis on a liberal arts education that features strong oral, written and visual communication skills, along with a working knowledge of communication technologies. These careers include any profession that values highly-developed communication expertise. A communication degree is essential for professions in public relations, advertising, and print or electronic mass media.
The communication major stresses competencies in:
Mass Communication Specialization
Majors in the mass communication specialization achieve all of the outcomes listed for the communication major, plus demonstrate the ability to:
Public Relations Specialization
Majors in the public relations specialization achieve all of the outcomes for the communication major, plus demonstrate the ability to:
Communication majors participate in a required off-campus professional internship. Popular apprenticeship experiences have included work with print media, non-profit organizations or public relations agencies, with one of New Jersey's many radio stations, and frequently on television production in New York City. Many communication minors take advantage of opportunities on-campus to work with the campus newspaper, television studio or web publications.
Students completing the degree in communication are equipped with the experience and education to succeed in a broad variety of professional careers because of the major’s emphasis on a liberal arts education featuring strong oral, written and visual communication skills along with a working knowledge of communication technologies.
These careers include:
and many other professions that place a high value on well-developed communication expertise.
Communication majors are also prepared for further graduate study. Many communication graduates pursue a master's degree at the College while others have gone on to graduate study at such prestigious institutions as Seton Hall, Columbia and Rutgers universities.
Total: 28 credits
In addition to foundation courses, communication majors must complete an additional 12 credits of communication courses to complete the 40 credit major. Students may choose courses from one of the specializations in the major: mass communication or public relations. Or, with the approval of the communication faculty, students may mix and match courses from the two specializations and other approved communication courses.
tSpecialization in Mass Communication
Total: 12 credits
Students may substitute one course from another specialization with communication faculty approval.
Specialization in Public Relations
Total: 12 credits
Students may substitute one course from another specialization with communication faculty approval.
Other communication courses offered:
College of Saint Elizabeth undergraduates are required to complete a capstone experience in their major near the end of their course of study. In communication, the capstone experience consists of an communication project or research thesis followed by a public poster presentation, conducted through the major's required course COMM 411 Senior Capstone Experience.
Apprenticeship and Practicum
Communication majors and minors are both required to have professional experience before earning their bachelor's degree in the major. Students must earn 4 credits and do so by completing 120 hours of work with a supervising provider as a communication professional. The 4 credits may be split between multiple providers with the approval of the communication program.
For communication majors an "internship" satisfies this requirement, which the program calls an "apprenticeship." The apprenticeship must be off-campus at a provider approved by the communication program.
For communication minors a "practicum" satisfies this requirement. The practicum may be with an on-campus provider approved by the communication program.
Of the three elective courses above, two of them must be from the same communication concentration.
Total: 20 credits
This seminar is designed to help new international students become familiar and comfortable with American culture, both in and out of the classroom. Through reading, discussion, and role play, students will learn behaviors that will enable them to function smoothly and successfully in their college courses and in the larger world outside the classroom.
Examines the techniques of camcorder video production outside of a studio setting. In small groups, using digital video camcorders, students will design, shoot and edit original projects. The documentary will be a major focus of the course. Required for Mass Communication specialization. Pre-requisite: Comm 270 Visual Storytelling or permission of the program
The study of the structure and performance of the mass media in interaction with other institutions. Included in the course is a focus on mass media as communication systems. Required of all communication majors.
Evaluation and recognition of speech problems, patterns, adjustment, and strengthening of speaking skills. Students learn and practice the listening and speaking skills necessary for success in their college courses. They work and participate in class discussions and deliver oral presentations. PowerPoint presentation software is introduced and students learn how to deliver effective oral presentations using such visual aids. They also learn the effective use of voice and diction
A study of the strategies employed in and the application of the marketing process to achieve its goals of informing, influencing, and persuading through advertising, personal selling, direct marketing, sales promotion, and public relations. Both traditional and emerging methods will be discussed. Required for Public Relations specialization
Explores how culture shapes language, thought and behavior in the home, school and workplace. Application to interpersonal communication between cross-cultural groups will be explored
Introduces students to how technological and organizational convergence has changed the way information is communicated to mass audiences across multiple media platforms. Students will learn how to write factual stories for print, audio, video, and online media channels. Required for all communication majors
The fundamentals of television production in lecture and practice. In lecture, basic terminology and concepts will be stressed. In lab, basic studio equipment operations and teamwork in developing productions will be the primary focus. Required for Mass Communication specialization. Pre-requisite: Comm 270 Visual Storytelling or permission of program
Plan, shoot, and produce factual narratives using digital still photo and video equipment. While the emphasis will be on integrating text and visual storytelling techniques, students will also learn to use basic photo and video editing software to package stories. Required for all communication majors.
In-depth examination of the various patterns and dynamics of interpersonal and small-group interaction. The course focuses on the practical application of theory within real-world situations using case studies. Additional class experiential activities include role-playing, observation, participation, analysis, and presentation
Study of communication as it is used to influence opinions, attitudes and behavior. Theories, strategies, and techniques of persuasion are examined. The focus is on leadership style, advertising techniques, ethics, and approaches to the theory/practice of persuasion so that we become more critical consumers of persuasion. Required for Public Relations specialization. Pre-requisite: Junior standing
Follow-up course to COMM 250 Writing for Converging Media. Students will learn how to package text and visual elements of factual stories for print, audio, video, and online media channels. Required for all communication majors. Pre-requisite: Comm 250
A workshop approach to public relations writing in various settings. The course examines where public relations practices began and suggests where the field may be headed. Course content examines the dissemination of public information, public opinion analysis, and research techniques to establish psychographics. Applications in business, government, education, nonprofit organizations and politics will be discussed. Students will be able to apply the writing skills learned to business, professional and social communication. Required for Public Relations specialization. Pre-requisite: Comm 250.
Developing content for Web publications. Examination of the convergence of print and broadcast media and the emerging forms of information delivery by computer. Students gain practical experience in electronic information gathering and in the production of the delivery of digital information content. Required for Mass Communication specialization. Pre-requisite: Junior standing
Practical experience in producing content for a mass audience through campus media or other organization. Media practicum opportunities are available through the campus newspaper, media services, and online publications as well as numerous other campus organizations. Required for communication minors. Permission of the communication program is required
Practicing communication in an approved career-related field. Professional apprenticeship is a structured approach supervised by the program's apprenticeship coordinator and an on-site supervisor at the organization. One hour of credit requires 30 hours of on-site work in the apprenticeship environment. Communication majors are required to have four credits of apprenticeship unless they are double majoring in communication and education. Credits may be split between two providers. Required for all communication majors. Students seeking apprenticeships must follow the procedures established by the program and the College.
Communication Law explores the laws that regulate communication in the United States within the context of our constitutional guarantee of free speech and free press. Copyright, regulation, public access to government information and censorship are covered. Required for all communication majors unless Comm 4-is taken. Pre-requisite: Junior status.
Examines the development of communication technology and its impact on our society and culture. Study includes the earliest known forms of written communication, and includes books, newspapers, magazines, cinema, radio, television, and the World Wide Web. Required for all communication majors unless Comm 405 is taken. Pre-requisite: Junior standing
This is the capstone course for communication majors. Students devise, conduct and complete a challenging mass media project. Students also have the opportunity to apply their communication skills to practical situations in potential business and professional environments. Also, career development strategies in communication are discussed. Required for all communication majors. Pre-requisite: Senior standing
Exploration of an area of contemporary interest in communication. Offered as needed. The topic for any given semester will be determined by the faculty. May be counted as a communication elective in either area of specialization. Pre-requisite: at least one 200- and at least one 300-level communication course
This course permits the student to pursue an area of communication study that is otherwise not offered. The student will study under the direction of a program faculty member. Work may be undertaken in conjunction with other programs. Guided Projects, Research, or Study cannot be substituted for a course in the communication program without prior approval of the program. Pre-requisite: at least one 200- and at least one 300-level communication course and permission of the program